Data Analysis in Hospitality
Learn to use data to optimize operations, enhance guest satisfaction, and drive marketing effectiveness.
What you'll learn
Understand key performance indicators (KPIs) in hospitality.
Utilize data to forecast demand and optimize pricing.
Analyze guest feedback to improve service quality.
Develop data-driven marketing campaigns.
Master data visualization and reporting techniques.
Course Modules
Module 1: Introduction to Hospitality Analytics
Module 2: Data Collection and Management
Module 3: Financial Data Analysis
Module 4: Operational Analytics
Module 5: Guest Data and Personalization
Module 6: Marketing Analytics
Module 7: Advanced Analytics and BI Tools
Module 8: Capstone Project